| Opt-in Communities |
Opt-in communities are a group of people
who voluntarily participate in a group based on a shared interest. Opt-in
Communities represent one of the most unique opportunities to market to a
select audience of people who share common interests, language, purchasing
patterns, and perspectives.
|
|
|
| Find customers who are interested in what
you have to offer |
| |
As a marketer, getting access to an opt-in community means that you are able to
target your products and messages to the specific audience that you want to
sell to and influence through your brand and messages. Unlike traditional
advertising, where you have many different groups looking at your messages,
targeting opt-in communities gives you the opportunity to reach exactly the
people that you want to address without spending marketing dollars to reach
people not in your target audience.
|
|
| Voluntary Sign-up |
| |
Opt-in Communities are a critical component of the XTRM Strategy because the
entire community of
XTRM
members is one large Opt-in Community.
XTRM
members
voluntarily sign up to
XTRM
in order to take advantage of the products and
services that we offer to members. This end-user driven and end-user generated
content means that individuals are self-creating and self-editing information
about their age, income, interests, etc.
|
|
| Required for Event Registration and Award
Distribution |
| |
In order to register for an event that is being run by an XTRM promoter or to
win award offered by
XTRM
sponsors, individuals sign up to
XTRM
. As a result
the data on
XTRM
members is accurate and current.
|
|
| Market Segmentation Support |
| |
Marketers who want to reach specific groups are able to segment the market and
use a variety of different approaches, such as performance payouts in cash or
manufacturer dollars, merchandise or merchandise discount awards to a very
narrow or a very broad audience. Since all XTRM members are registered,
previous response to marketing programs are tracked and competitor performance
is authenticated with event promoters, marketers get access to their target
audience and get comprehensive data on the responses to each distinct program
or promotion.
|
|
| Confidentiality assured |
| |
XTRM Members information is not given to marketers unless there is an existing
or new business relationship that has been created, such as an event
registration or redemption of an award.
XTRM
members are therefore confident
that they are not going to be spammed with communication and offers that they
do not want or are not interested in receiving.
|
