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Company Profile
Overview
In 6 years XTRM has changed the way athletes brands and promoters exchange information and manage business. Through industry knowledge, automation, and advanced technology, XTRM brings significant ROI and process automation to all the parties involved from the individual athlete right up to multi-national Global 100 companies.
 
What We Do
Aggregation: XTRM is a unique system managing online services between athletes, fans, brands, sponsors and promoters of adrenaline sports. XTRM handles all transactions including online performance payout, online awards marketing, event management, award trading and more. XTRM has been able to get very rapid sign up as well as capture very rich data from people who compete, play or simply enjoy adrenaline sports. Brands then benefit from managed performance payouts, powerful targeted online marketing and sales campaigns by connecting directly to the aggregated and desirable demographic of XTRM members.
On-line performance payout: XTRM connects members to brand and sponsor performance payout programs. XTRM provides automation of complex performance based payouts of cash, manufacturer currency, discounts and virtual products.
On-line e-coupon and email marketing: Uses virtual tracked electronic coupons to enable powerful online direct marketing to promoters, sponsors, participants and fans of adrenaline sports.
Community: Full blown sports community services including automated results, resumes, photos, blogs, teams, activity tracking and viral emails.
Event Management: Complete end to end online event management including event registration, membership management, results management, promotional email and e-coupon campaigns and timing and scoring.
Viral Event Promotion: benefit from the community and viral promotion of your events that occur in the XTRM community and through links to other social networks
 
History of XTRM
 
2004
 
XTRM formerly known as XBux, founded by Richard Grogan-Crane.
 
 
2005
 
XTRM raises significant venture investment and launches V1.0 of the internet platform.
 
 
2006
 
XTRM launches on-line cash and e-coupon contingency and performance payout services.
 
 
2007
 
XTRM announces first major OEM customer with KTM North America.
 
 
2008
 
XTRM announces over $2M paid out in performance payout, sponsorship, and promotions. XTRM reaches over 100 brands, including first Global 500 customer, Michelin.
 
 
2009
 
XTRM reaches over 200 brands with over 300 events and series. BMW (Husqvarna) signed as first Global 100 customer.
 
 
2010
 
XTRM reaches over $6M in payouts. Pirelli becomes latest Global 500 customer. The American Motorcycle Association (AMA) move to the XTRM platform
 
Did You Know?
Over $6M paid out to athletes using XTRM
Over 250,000 event registrations taken online via XTRM
Over 100,000 athletes sponsored and paid via XTRM
Over $10,000 of value traded amongst athletes
Who’s Using XTRM?
Over 500 events and series paid out through XTRM
Over 350 companies building communities and sponsoring athletes on XTRM
3 of the top global tire manufacturers use XTRM
3 of the top global motorcycle OEM's use XTRM
Brochures:
XTRM Contingency Overview
XTRM Automated Sponsorship Overview
XTRM Online Marketing Tools
XTRM Live Timing & Scoring for PC overview
XTRM Media Kit
XTRM Product Demos
White Papers:
XTRM Information Assurance
XTRM Data Migration
XTRM vs Traditional Card Processors
XTRM Paid Events
XTRM e-Coupon Marketing
XTRM Online Registration Features
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